NudgeLab is a sandbox to experiment to better understand the impact of changes to the choice environment on the choices that consumers make. Contact us if you want to experiment with us.

Try a nudge

If you have an idea for a nudge, let us know and maybe we can test it in one of our NudgeLab initiatives or help you try it on your platform.

Invite us

If you want to learn what we have learned in NudgeLab to date, invite us for a conversation or presentation, or experience it for yourself and invite us to a project pitch.

File a complaint

Nudging is a form of manipulation and we try to be transparent and ethically sound. If you have a moral problem with our experiments, let us know and let us resolve it.

Contact us

For all other enquiries, contact me at

NudgeLab is a trademark of Loosschilder Insight Activation BV, Grebbestraat 30, 3812 JD Amersfoort, The Netherlands. Dutch Chamber of Commerce No. 64909700, Dutch VAT registration No. NL 855898197B.01