In NudgeLab, we design changes of the choice environment to inspire people to make different choices that they would make in absence of the changes to that environment. You may rightfully call it manipulation. We justify our work by saying that we do not stop people from making the choice in absence of the change; …
I know RSM students as idealistic people who want to good for others and society by inspiring desirable behavior. However, in your future, you may be asked to inspire behavior that is in the commercial interest of your company. In your Master thesis, you can explore either. Idealistic topics Idealistic topics are about what is …
Imagine that you want to do right by the world, e.g., fight obesity, reduce waste, or make fashion sustainable. It is a big goal and before you know it, you try to boil the ocean. Your thesis topic needs to be big enough to be meaningful and small enough to be feasible. We accomplish that …
Imagine that you want to contribute to a commercial goal of a brand or business, e.g., inspire consumers to buy their services or upgrade them to higher price points. Because it is a Master thesis, the challenge is to translate that ambition into an academically relevant topic. Here are a few steps: Start your topic …
I have a personal interest in storytelling, and this year, I would like to share that interest with you. With ‘storytelling as a form of nudging’ I mean that I tell you a story about how the protagonist, display or adopted a desired behavior, and how she has experienced that. For example, I may tell …
