Smile - you have been nudged
Welcome! Now that you’re here, let’s talk about consumer behavior
What we do
We study how to influence consumer behavior on the path to purchase
Map
We map the path to purchase to identify the touchpoints between consumer and stakeholders
Design
We design nudges to cause the desired consumer behavior on a path to purchase
Analyze
We analyze the effectiveness of the nudges to cause the desired behavior
Why we do it
Because we want to understand the drivers of consumer behavior
Curiosity
Because we don’t stop at understanding. We are practical, playful, and inquisitive.
Ethics
Because we support good causes, and we want to help stopping bad ones
Collaboration
Because we like to share the insights of our experiments to help you
