Smile - you have been nudged

Welcome! Now that you’re here, let’s talk about consumer behavior

What we do

We study how to influence consumer behavior on the path to purchase


We map the path to purchase to identify the touchpoints between consumer and stakeholders


We design nudges to cause the desired consumer behavior on a path to purchase


We analyze the effectiveness of the nudges to cause the desired behavior

Why we do it

Because we want to understand the drivers of consumer behavior


Because we don’t stop at understanding. We are practical, playful, and inquisitive.


Because we support good causes, and we want to help stopping bad ones


Because we like to share the insights of our experiments to help you 

What about you?

Join us on our journey, and connect